MiO and Music
What’s one of the best things about music festivals aside from the live entertainment on stage? All the cool decorations, props, custom furniture that transforms an ordinary field or park into a unique event atmosphere.
Vendors, sponsors and producers used tenting and custom structures for all their activities and operations, from merchandising and VIP viewing areas to media and catering tents.
The main vendor, MiO, trucked in their custom structures which stood watch over the crowd throughout the event. Five and eight foot light up bars emblazoned with MiO graphics, custom made right here in Covina, were used throughout MiO’s structure areas, VIP tent’s and MiO sampling and merchandise stations.
VIP viewing tents provided guests drink and snack areas with a live feed of the concert streaming to HDTV’s mounted on the walls. The VIP lounge areas offered the same, but with soft furniture, complimentary hot catered food and an open bar, which kept the tent packed.
For those not old enough to indulge, the MiO bars provided refreshments for all ages. Next to their double-decker structure, where visitors could get an elevated view of the festival; was a 360° wrap-around light up bar, 12 feet on each side below a massive digital chandelier.
Music festivals can be some of the most dramatic venue transformations. A venue can go from a bare grass field, to a booming entertainment compound, and back to a field, leaving no trace of night before.